SIA Taipei organised an ‘A380 Premium Product Roadshow’ on 24-26 Jan to display SIA’s industry-leading cabin products, the exclusive suite and Business Class seats, to PPS, media, trade partners and the public.

SIA Cargo Taipei had jointly played an important role in contributing to the success of this promotional event by transporting the A380 business class seats and equipment on the bellyhold services. Although Taipei is served by bellyhold service, the team was unfazed by the challenge of transporting the A380 suites from Singapore, which exceeded the height restrictions of the bellyhold capacity. The team put in much effort in coordinating the shipment with various parties, including interliners and head office to ensure that the suites can be showcased at the road show.

Our cargo freight forwarders were also invited to the road show to network with the other trade partners and were impressed not only with the cabin products, but also with the effort that the SIA Cargo Taipei team has put in to make this event a successful one.
- By Robert Liu, Taipei