SINGAPORE AIRLINES CARGO JOINS CARGO 2000
14/05/2004
Singapore Airlines Cargo (SIA Cargo) has become a full member of Cargo 2000, strengthening the group's presencein the Asia-Pacific region and giving a further incentive to freight forwarders to join Cargo 2000's programme to improve the reliability, accessibility and predictability of air cargo.

Mick Fountain, Chairman of Cargo 2000, welcomed SIA Cargo's commitment, stating: "The airline is widely acknowledged for the quality of its cargo services but it clearly believes that becoming an active participant in Cargo 2000 provides an opportunity for further improvement and to be part of implementing the industry platform that has been endorsed by other major carriers, international freight forwarders, ground handling suppliers and, most importantly of all, shippers and consignees.

"Some companies in this industry believe they do not need to be part of Cargo 2000 and that is their choice. Increasingly, however, airlines and air cargo organisation of all sizes are starting to understand the value of a true, customer-driven industry standard that provides clear potential to grow revenue, reduce operating costs and enhance their status."

"Cargo 2000 provides a common platform of service quality and standards between the airline and forwarder. This common platform is vital in driving efficiencies and improvements for all participants in the supply chain." said Mr Hwang Teng Aun, President of Singapore Airlines Cargo.

Cargo 2000 hopes the arrival of another major cargo airline into its membership will encourage more freight forwarders to look at joining the group as well as other leading carriers. The group is taking its message out to key air cargo gateways around the world in 2004 and events in Hong Kong, London, Chicago and Amsterdam have already attracted audiences of over 600 executives from across the industry. Further events are scheduled, including one next month in Paris.

Cargo 2000 members are now certified at more than 250 locations worldwide. One or more members are measuring service performance in accordance with Cargo 2000's quality system in 70 cities across the globe and across 4,000 individual tradelanes compared to 400 a year ago.

The number of Master air waybills being measured by the group is now 47,000 per month, equal to some 180,000 House waybills. By the end of the year, Cargo 2000 members aim to be measuring all cargo shipments to and from Amsterdam, Chicago, Frankfurt, Hong Kong, London, Milan, Paris, Seoul, Singapore, Tokyo, Toronto and Vienna.

Air cargo organisations that wish to find out more about membership of Cargo 2000 should contact Ron Cesana, Project Director, at: cesanar@iata.org

Note to editors:

Cargo 2000, an IATA Interest Group, brings together major airlines and freight forwarders with the unique goal of implementing a new quality management system for the worldwide air cargo industry. Their objective is simple: to implement processes, backed by industry specific standards, that are measurable and supported by data, thereby improving the efficiency of air cargo, enhancing customer service levels and reducing operational costs.

Based on detailed customer research and with the assistance of leading IT companies, the group has re-engineered the transportation process from shipper to consignee through a "Master Operating Plan". This Plan is at the heart of an industry-wide process control and reporting system that in turn drives the corrective action systems.

The key to the Master Operating Plan is the creation of a unique "route map" for individual shipments, which is then monitored and measured throughout the life cycle of the shipment.

Implementation of the project is divided into three phases.

Phase 1 provides for post shipment audit of the airport-to-airport movement at a master air waybill level. Once a booking is made, a route map/plan is automatically created with a series of checkpoints containing events and scheduled times for events against which the movement is managed and measured. This enables the system to alert the Cargo 2000 member to any exception to the plan, allowing the relevant airline or forwarder to pro-actively respond to customer expectations.

Phase 2 provides for interactive monitoring of the door-to-door movement at house waybill level, while Phase 3 provides for real-time management of the transportation channel at individual piece level.

Cargo 2000 members:
Air Canada, Air France Cargo, Alitalia Cargo, American Airlines, Austrian Airlines, British Airways World Cargo, Cargolux Airlines International, Cathay Pacific Airways, DHL Danzas, Delta Air Logistics, Exel, Geologistics, Korean Air, Kuehne & Nagel, KLM Cargo, Lufthansa Cargo, Nippon Cargo Airlines, Panalpina, Polar Air Cargo, SAS Cargo, Schenker, SDV/SCAC, Singapore Airlines Cargo, SwissWorld Cargo, Trans-Trade Inc., United Airlines, Yusen Air & Sea

Cargo 2000 industry associate members:
AF Logistik, Menzies Aviation, Riege Software, Swissport, World Flight Services

Media contact:
Jamie Roche, JRPR

Tel: +44 1753 621 666
Fax: +44 1753 621 888

Email: Jamie@jamierochepr.co.uk

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